Monday, October 26, 2009

Feel The Power: 50 Cent Fragrance Debut

Just got some info that 50 Cent (aka Curtis Jackson) will be debuting his first fragrance in November. This fragrance is meant to evoke his gritty origins and the rush of his rise to power. The fragrance will be available nationwide exclusively at Macy's. And in honor of the launch, 50 Cent will be making live appearances at select Macy's stores throughout the country. Check out the schedule:

11/05/2009: Herald Square, NYC (5:00–7:00pm)
11/07/2009: Perimeter, Atlanta (12:00–2:00pm)
11/09/2009: State Street, Chicago (12:00–2:00pm)
11/10/2009: Union Square, San Francisco (5:00–7:00 pm)
11/11/2009: Lakewood, California (5:00– 7:00 pm)

(Geez..with a schedule like that, he might want to call his next fragrance "Stamina.")

Anyway, read on (and click "play" on the hot widget)...

Introducing Power By Fifty Cent From Lighthouse Beauty
A New Fragrance From One Of Hiphop’s Most Powerful Players

What it is: A fresh glimpse at the life and times of Curtis Jackson. After first learning about wielding power on the streets, Curtis Jackson, a.k.a. 50 Cent, broke into the rap game to use that power for good. Rising from the streets to become a celebrated artist, unrivalled entrepreneur and generous philanthropist, 50 Cent is living proof of how power can be used positively. With the launch of his new fragrance, Power by fifty cent, the icon is empowering millions of fans to choose the same path and find the courage to make an impact.

Recognized as one of the most visionary and prolific artists of his time, 50 Cent has relied on his street smarts to elevate him from entertainment powerhouse to entrepreneur extraordinaire. More than a multi-talented mogul, 50 Cent is the embodiment of fearlessness: By trusting the instincts that helped him survive on the streets, 50 Cent let go of fear and skyrocketed to achieve the tremendous success he boasts today. This invincibility and empowerment are at the heart of Power by fifty cent, a potent new scent that captures the icon’s unparalleled confidence, street savvy and limitless power.

“For me, power isn’t just something you learn on the street or in the boardroom—it’s a way of life,” explains 50 Cent. “I really wanted to bottle up the rush it gives you so my fans can make it a part of their lifestyle.”

Strong, masculine and powerful, the scent is composed of a tonic freshness built with green citrus fruity notes juxtaposed against a musky, woody background. Top notes consisting of lemon leaves, black pepper and Artemisia are followed by a heart of dark woods, coriander and nutmeg with a drydown of patchouli, musk and oak moss. Developed by fragrance house Firmenich, the scent evokes both the grittiness of 50 Cent’s origins and the heady rush that accompanied his rise to power.

Power by fifty cent is captured in a bold, dark bottle created by the design firm, Maesa. The bottle is capped with an imposing top rimmed with pillars, reinterpreting a timeless sign of power for a modern age. Grommets and metal hardware evoke the strength and permanence of the fragrance enclosed within, making a powerful statement.

WHERE TO FIND IT: Exclusively At Macy’s beginning November 2009 .


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