Friday, October 23, 2009

LA Girls: West Coast Fekkai Flagship at Melrose Place

I'm a little late to the party with this one; but I wanted to share the info I got about the re-opening of the Frédéric Fekkai Melrose Place Salon. Doors to Fekkai's official West Coast Flagship opened on October 14. Check out the newly upgraded and expanded space, and read all about it…

Frederic Fekkai Names Melrose Place Salon New West Coast Flagship

Frédéric Fekkai, whose name is synonymous with sophistication and style, announced today that he will name the Melrose Place Salon the official West Coast based flagship Fekkai salon.

Located at 8457 Melrose Place, this newly expanded 2,400 square foot space will provide an intimate luxury retreat. After undergoing renovations and an expansion, the Melrose Place Salon will now operate on both floors of its current location with the addition of a ground floor retail environment. The renovation includes an expansion of the salon service area, shampoo stations and private pedicure rooms, bringing the total number of service chairs to sixteen.

Residing within a Spanish-mission style building, the salon will offer clients a sunny, relaxing oasis to experience the exquisite cuts and luxurious, high-end services that Fekkai is famous for, including hair styling and coloring, manicure, pedicure, bridal services, brow grooming and make-up application. Clients will have the option of visiting the salon six days a week, allowing them to easily schedule appointments that cater to the demands of their on-the-go lifestyles.

The reopening of the Melrose Place salon allows the Fekkai brand the opportunity to consolidate its locations, while adding valuable ground floor exposure. The new space also lends itself as a more attractive event venue facilitating opportunities for cross promotions with local businesses.

The re-opening of the Melrose Place salon marks a move by Fekkai towards a more consistent representation of the luxury brand equity he has become known for. “The reopening of the salon will allow us to bring an improved luxury experience to our clients. Melrose Place continues to be at the center of one of the most fashionable districts in Los Angeles and we are delighted to remain a part of that community,” says Frédéric Fekkai, Founder & President of Frédéric Fekkai & Co.

The salon’s layout is designed with open style and color studios in a warm, loft-like setting with dark brown leather banquette seating, soft silk pillows and sophisticated polished-nickel table lamps for a modern look and feel. A generous outdoor terrace lined with banquette seating will allow clients to enjoy manicures and pedicures “al fresco” while sipping beverages or nibbling on a delicious lunch. The shampoo area is cordoned off from the main space to provide an intimate, soothing setting with state-of-the-art chairs to provide the utmost comfort.

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