Starting Tomorrow: Origins Multi-Grain™ Makeup

New fabulousness from Origins! Launching tomorrow at a counter near you is the latest: Multi-Grain™ Makeup SPF 14 (fortified with oats, vitamins and minerals).

And for a limited time, receive a free Foundation Brush with the purchase of one Multi-Grain™ Makeup (beginning September 4 in Origins Retail Stores and September 3rd in select Department Stores). Start reading…

GET YOUR DAILY SERVING OF HEALTHY, FLAWLESS SKIN
Origins introduces the next high-performance generation of mineral foundation Multi-Grain™ Makeup SPF 14 Fortified with oats, vitamins & minerals

If the first meal of the day is the most important, consider Multi-Grain™ Makeup SPF 14 Fortified with oats, vitamins & minerals breakfast for your skin. Origins is introducing a new category of foundation to help perfect skin’s appearance with a recipe from Mother Nature. This first-of-its-kind loose powder foundation goes beyond minerals, adding healthy ingredients with skincare benefits, such as grains, oats, vitamins and minerals.

Multi-Grain™ Makeup SPF 14 is an oil-free, talc-free, fragrance-free powder foundation that smoothes onto skin, leaving it radiant and even-toned. Enriched with a unique collection of grains and antioxidants, it provides skincare benefits, along with the complete coverage of a foundation. This lightweight powder builds and blends easily to give skin a flawless, natural finish that glows with healthy radiance.

“This multi-benefit powder is makeup that truly promotes healthy skin,” explains Lynn Mazzella, Origins Senior Vice President of Global Product Development and Sustainability. “Formulated with a nutritious blend of wholesome grains and potent antioxidants, this loose foundation provides great coverage while good-for-you ingredients work to boost skin’s health.”

POWERED BY NATURE

Each daily serving of Multi-Grain™ Makeup SPF 14 provides skin with the wholesome goodness of finely-milled grains, nutritious oats, antioxidant vitamins and all-natural sunscreen. A patent-pending formula with a blend of Organic Oats, Organic Tapioca, Soy, Rice Flour, Wheat Germ and Barley immediately bond with skin as Silica absorbs excess oil. Vitamin C and Vitamin E help keep skin healthy. A potent antioxidant complex of Pomegranate and Goji Berry help protect against free radicals. Natural mineral clay pigments help provide the perfect amount of color, minimizing discolorations and imperfections, while still allowing the skin to breathe. Shea Butter gives the powder a creamy, smooth texture, and Titanium Dioxide provides all-natural broad-spectrum sun protection with SPF14, helping to stave off visible signs of aging caused by sun exposure.

PROVEN BY SCIENCE

In a four-week clinical study (completed in April 2009) Multi-Grain™ Makeup SPF 14 was proven to: immediately improve skin’s radiance, provide lasting oil and shine control, be non-drying, non-settling and non-poring, have lasting wear, and stay color-true.

In a four-week sensory study (completed in April 2009) of Multi-Grain™ Makeup SPF 14: 91% of participants agreed skin looked naturally radiant, and 78% of participants saw an improvement in their skin

The below percentages of sensory study participants agreed that Multi-Grain™ SPF 14: provides a natural appearance - 98%, reduces the appearance of surface redness and dark spots - 91%, leaves skin looking flawless - 89%, gives skin a fresh, natural glow - 87%, and feels comfortable on skin all day - 85%

Multi-Grain™ Makeup SPF 14 Fortified with oats, vitamins and minerals will be available in five shades at Origins Retail Stores, select Department Stores and via ORIGINS.com in September 2009.
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