Thursday, August 20, 2009

For the Thoroughly Modern Man: Alford & Hoff

Today I'm offsetting the serious girliness of this blog with some info I got from the folks at Alford & Hoff. If you happen to have any luxurious men's skincare needs; their online store is now open. Start reading…

Introducing the first luxury men’s skin care collection that meets the needs of today’s modern man – Alford & Hoff. The brand was created by former Arizona State University athletes, Barry Alford and Jefferson Hoffman, two successful entrepreneurs with a deep understanding of the rewards of peak performance. Recognizing a void in the market for men’s luxury skin care, they set out to create a lifestyle brand directed at the “New Generation of Men.”

Parlaying Jefferson’s business savvy and Barry’s medical industry experience, the men partnered with Dr. John Gross, a famed cosmetic and plastic surgeon, author and Associate Professor at the USC Keck School of Medicine, to form Alford & Hoff, Inc.

Alford & Hoff products were developed using a proprietary Sirtuin-Activating Complex (SIR2stac Complex), the latest in anti-aging breakthrough biotechnology. The Complex is a unique blend of antioxidants, vitamins, amino acids, minerals and Sirtuin Activators that help reduce the appearance of fine lines and wrinkles. Sirtuins (youth proteins) are proven to promote cell longevity and revitalize skin.

The collection offers a diverse range of seven high-performance, technologically-advanced skin care products for men who want serious results with luxury formulations.

• Shave Performance Cream: This cream solution lathers to allow for easy razor gliding and a close, clean and comfortable shave. The unique blance of emollients, humectants and mild cleansers improve skin’s condition, leaving it soft and hydrated to help protect against nicks, cuts and in-grown hairs. Oat extract reduces redness and minimizes other irritations caused by this frequent ritual

• Cleanser: This foaming gel cleanser deep cleans, gently exfoliates, removes impurities and activates cellular renewal clearing away dull and damaged skin. Moisturizing cactus and calming oats smooth and clarify overall complexion while improving skin health

• Eye Cream: Rich eye treatment that combines the proprietary anti-aging “SIR2stac Complex” with Vitamin C, peptides, and rare lavender extracts to eliminate puffiness, erase dark circles, reduce fine lines and wrinkles and immediately firm. Routine use delivers maxium penetration for a brighter tone

• Moisturizer: Lightweight emulsion that contains emollients and high-tech humectants with a boost of the proprietary anti-aging “SIR2stac Complex” to moisturize for dramatically younger-looking skin

• Moisturizer with SPF15: The Moisturizer with added sun protection

• Microdermabrasion: Contains mild diamond-shaped magnesium oxide crystals that polish away dead flaky cells without scratching or irritating the skin’s surface. Noticeably diminishes fine lines and wrinkles to deliver a younger, more energetic complexion and prepares your skin for the next step in your skin care routine

• Serum: This state of the art formula literally breathes new life into skin of any age. The proprietary super charged concentration of “SIR2stac Complex” combines six powerful ingredients that combat and reverse the skin’s aging process. The exceptional rejuvenator integrates cutting-edge technology with vital natural elements to improve skin’s condition instantly

The Alford & Hoff consumer embraces his style, confidence and sophistication. Alford & Hoff offers today’s man a revolutionary approach to skin care for a lifetime of results and peak performance.

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