Friday Fabness: New Estēe Lauder Double Wear Lipstick and Lip Pencil

Can I get a Woo? Can I get a Hoo? Just got some info that Estēe Lauder has added to their fab Double Wear Collection! I am such a fan of Double Wear. Lately I've been relying on my DW Foundation to work its magic and stay put in the August heat and humidity. And now there's Double Wear for lips! Lips, people! (What a coincidence too…a friend and I were discussing this very thing last night at dinner.) I can't wait to try these out. Read on…

Estée Lauder Introduces Double Wear Lipstick and Lip Pencil
New Long-lasting, Luxurious Color for a Perfect Pout that Lasts All Day

Tired of constantly having to reapply your lip color throughout the day or worry about your lip color smudging or bleeding? Now, you can say goodbye to all the fuss and hello to lusciously full, beautifully defined, fresh looking lips that last all day!

New Double Wear Stay-in-Place Lipstick and Double Wear Stay-in-Place Lip Pencil are the latest additions to the renowned Double Wear makeup collection of long-wearing, stay-in-place products. Each of these luxuriously creamy, long-wearing lip products deliver instant rich, staytrue color and shine to lips for a luscious look that lasts no matter how long your day or night does.

Double Wear Stay-In-Place Lipstick is a sophisticated, long-wearing, ultra creamy lipstick that delivers long-wearing, satin-like, stay-true color to lips. Double Wear Stay-In-Place Lip Pencil is a technologically advanced lip pencil that glides on delivering a smooth, even line that won’t smudge or budge all day.

Double Wear Stay-in-Place Lipstick

Traditionally long wearing lipsticks have been described as being matte, dry, dull, tacky and uncomfortable to wear. Now, Estée Lauder has taken the unparalleled staying power of the luxurious Double Wear long-wearing makeup line and created a truly innovative lipstick that delivers all day comfort and wear with a rich, satin-like finish.

Double Wear Stay-in-Place Lipstick’s satin-smooth, long-wearing formula gently glides on lips with the comfort of a traditional moisturizing lipstick and wears comfortably for up to 12 hours, so that just-applied look you love in the morning is the look you keep all day.

The lipstick’s patent-pending, one step, long-wearing formula incorporates state-of-the-art polymeric technology to provide continuous fade resistant, stay-in-place color for all day wear without reapplication. Long-wearing flexible film formers provide extended wear on the lips that won’t transfer or fade. These film formers also help to deliver a perfect layer of comfortable hydration to lips from morning until night without drying, so lips never feel occlusive or taut.

The lipstick’s unique polymer system also provides lips with a satin finish unlike any other long wearing lipstick, locking in color and finish so that the rich, creamy color stays true throughout wear. Double Wear Stay-in-Place Lipstick won’t smudge or feather even when drinking and eating.

Available in 12 elegant, classic shades, this luxurious lipstick is packaged in a new Signature navy blue and golden fluted case with the Estée Lauder cartouche on top of the cap and Estée Lauder name embossed around center band. Available in shades: Stay Rose, Stay Pink, Stay Pinkberry, Stay Raspberry, Stay Mauve, Stay Plumberry, Stay Mocha, Stay Ginger, Stay Coral, Stay Scarlet, Stay Cranberry and Stay Ruby.

Double Wear Stay-in-Place Lip Pencil

Now you can say goodbye to lip color that bleeds or smudges! Combining all of the advantages of a luxurious lip pencil with the benefits of long wear, Double Wear Stay-in-Place Lip Pencil delivers a perfectly defined pout that protects your lip color with long wearing, color true definition that lasts for up to 12 hours.

Double Wear Stay-in-Place Lip Pencil’s non-feathering, non-bleeding, skip-free formula delivers a color true, smooth, even line that lasts all day. The well structured consistency of the lead guarantees expert control, lip definition and wear, staying in place and looking as though it was just applied throughout wear.

Thanks to new innovations in moisture agents and long-wear technology, this lip pencil glides effortlessly onto lips, enhancing wear with a lightweight creamy feel. Two protective moisture enhancing ingredients help to create the pencil’s superior creamy texture and comfort. Hyaluronic acid is a natural occurring skin moisturizing ingredient that assists with moisture retention while acting as an application lubricant, ensuring a perfectly smooth lip line. Delivering a smooth, comfortable, natural feel on the lips, is non-occlusive and extremely lightweight on lips. Combining with the hyaluronic acid to create a unique barrier on the lips, vegetal filling spheres are a natural plant moisturizer that soothes as well as protects lips.

The double-ended sharpenable lip pencil with brush comes in a selection of fourteen shades that range from the most neutral to the deepest tones and compliment any lip tone. Apply alone or under your favorite lipstick for beautiful lips that look fresher longer. Available in shades: Pink, Fuschia, Rose, Wine, Plummy, Tearose, Spice, Mocha, Chocolate, Tawny, Coral, Apple Cordial, Red and Russet.

For a complete long-lasting look, pair Double Wear Stay-in-Place Lipstick and Double Wear Stay-in-Place Lip Pencil with the rest of the Estée Lauder Double Wear family of luxurious makeup products. Double Wear Stay-in-Place Lipstick and Double Wear Stay-in-Place Lip Pencil is now available at Estée Lauder counters nationwide and on www.esteelauder.com.
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