Oh wow, does this ever look awesome! Read about what's being launched by Shu Uemura…
Shu Uemura Art of Hair Launches ESSENCE ABSOLUE
SHU UEMURA ART OF HAIR reveals its most precious product to date — ESSENCE ABSOLUE — a nourishing protective oil that is unparalleled in its capability to restore even the driest of hair. The essential antidote for dry hair, this product moisturizes and protects the hair fiber, provides intense nutrition, protects against the sun’s UV rays, and adds an exquisite shine to the hair. Inspired by the sophistication of the Geisha and the unrivaled beauty of her hair, ESSENCE ABSOLUE is infused with Camellia Oil; a highly treasured and coveted, age-old ingredient.
The Geisha was a skilled performance artist and the living essence of Japanese refinement; she reserved her unique art for the exclusive elite. Nurtured by time-honored ceremonies and adorned by exquisite hairstyles, she devoted the utmost attention to caring for her hair’s every need, faithfully depending upon Camellia Oil to restore its life, luster, and suppleness.
Conscious of the various causes and needs of dry hair, ESSENCE ABSOLUE has been carefully designed as a multi-use elixir, repairing dry hair on an individual basis in the following ways:
1- Intensely hydrating leave-in conditioner for very dry/damaged hair
2- Pre-shampoo treatment for deep, nourishing care
3- Protection during color application, adding shine, moisture and elasticity to processed lengths & ends
4- Use in summer time as protective oil against the sun's harmful rays (UV filter)
5- Ultra-shine finisher along lengths and ends
Key Ingredients: Traditionally referred to as "liquid gold," Camellia Oil is a natural detangler that provides incredibly deep nourishment and ultra-shine. Camellia Oil comes from Camellia Japonica, a centenarian tree, whose exceptional blossoms resist even the harshest of snows.