Friday, October 22, 2010

Friday Fun: Stay Safe and Sleek with Shu Uemura, Kérastase and Blow

Now that the Brazilian Blowout has been pulled, here are some much safer ways to get polished and sleek hair…

Safe Ways To Achieve Silky Smooth Hair

WWD recently announced the controversial harmful effects of the professional hair-smoothing treatment called Brazilian Blowout, specifically its use of formaldehyde. Luckily, safe alternatives are available on the market in both haircare and styling to help clients battle frizzy, voluminous hair to achieve sleek, smooth results.

Shu Uemura Art of Hair ShuSu Sleek: Debuted in exclusive, high-end salons in September 2011. Available in a Shampoo ($45), Conditioner ($55) and Treatment ($65), this at-home ritual disciplines coarse, unruly hair with its use of Black Cumin Oil combined with essential lipids and minerals to create a light, silky smooth style with resplendent finish of Japanese satin shusu. A soothing experiential 10, 15, or 30 minute in-salon ceremony smoothing treatment delivers intense moisture, sleekness and shine to unruly hair ($25-$75).
www.shuumeuraartofhair-usa.com

Kérastase Paris Oleo-Relax Slim: Designed for thick, dry and very rebellious hair with unmanageable volume. Armed with advanced CERA-TRIOLEUM COMPLEX technology – a highly innovative formula that combines a cocktail of three natural oils (Apricot, Camellia and Pracaxi), as well as ceramides, to straighten the hair fiber, reduce volume and provide anti-frizz protection. The range features an in-salon treatment ritual that offers visible and immediate slimming and softening results, as well as two at home products – a slimming masque and crème that gently relax unruly hair ($38-$60).
www.kerastase-usa.com

blow Ready Set Blow express blow dry lotion: Launched September 15th, 2010 into blow, the new york blow dry bar’s 2 flagship locations, fine salons nationwide and Ulta locations. As the first blow dry bar to open in the United States, blow understands women’s haircare needs, including 80% of women wanting a gorgeous soft blow outs. Using unique heat-polymer and setting technology, Ready Set Blow delivers easier, faster, longer-lasting, smooth blow-dry results. blow NY also offers in-salon Keratin treatments ($350+) and all blow hair care products are free of sulfates, parabens, artificial fillers, and sodium chloride – ideally formulated to protect, perfect and prolong blow dry style with heat-safe, color-safe and 100% Keratin compliant results.
www.blowNY.com

WWD article:
http://www.wwd.com/beauty-industry-news/brazilian-blowout-treatment-tangled-in-controversy-3332872?browsets=1286554113651
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2 comments:

  1. It's always nice to have alternative options in straightening and leaving the hair looking shiny and healthy I am all about that!. I love Kerastase
    Hope you are having a lovely weekend!
    Gina

    ReplyDelete
  2. Thanks - it was an awesome weekend! Hmmm...if you love the Kerastase; that gives me even more incentive to check it out!

    And...your Dog Day Afternoon on Sunday? Too amazingly cute!!!!! Your blog rocks!

    ReplyDelete