Check out the two looks created for Olivia Wilde & Julianne Moore (thanks to Terry Mullet & Giannandrea using none other than Kérastase products.)
Kérastase at the Globes
Olivia Wilde
Overall Look: chic French Girl look
Began by applying Kérastase Volumactive Mousse & Care Kérastase Volumactive to wet hair prior to blowdrying to give texture and volume. From there, Terry blow dried her hair with his hands, only using a round brush at the ends once almost dried to give the hair a clean, healthy, just washed type of look. Once the hair was dry, he finished with Kérastase Oléo-Relax Serum on the ends and a veil of Kérastase Double Force Hair Spray for hold.
Julianne Moore
Overall Look: "modern, romantic" look
Began by applying Kérastase Volumactive Mousse & Kérastase Nectar Thermique to her wet hair. This created volume and texture while protecting the hair from the heat of the blow-dryer. He then parted her hair down the middle to create a modern aesthetic. Following, he twisted the hair to the side and created a pony/tail twist style. He finished with Kérastase Elixir Ultime to create a healthy, finish that had a touchable, healthy shine.
All products available at www.kerastase-usa.com
Kérastase at the Globes
Olivia Wilde
Overall Look: chic French Girl look
Began by applying Kérastase Volumactive Mousse & Care Kérastase Volumactive to wet hair prior to blowdrying to give texture and volume. From there, Terry blow dried her hair with his hands, only using a round brush at the ends once almost dried to give the hair a clean, healthy, just washed type of look. Once the hair was dry, he finished with Kérastase Oléo-Relax Serum on the ends and a veil of Kérastase Double Force Hair Spray for hold.Julianne Moore
Overall Look: "modern, romantic" look
Began by applying Kérastase Volumactive Mousse & Kérastase Nectar Thermique to her wet hair. This created volume and texture while protecting the hair from the heat of the blow-dryer. He then parted her hair down the middle to create a modern aesthetic. Following, he twisted the hair to the side and created a pony/tail twist style. He finished with Kérastase Elixir Ultime to create a healthy, finish that had a touchable, healthy shine.All products available at www.kerastase-usa.com
Blurb: Intense Smoothing Masque for Thick, Dry, Rebellious Hair. Provides discipline to rebellious hair while delivering deep moisture and nourishment. Results are intense volume reduction. Moisturizes and provides hydrophobic protection with 24-hour anti-frizz protection. Smoothes and nourishes hair fiber from within creating optimal shine and softness.
Kérastase Paris Oleo-Relax Slim: Designed for thick, dry and very rebellious hair with unmanageable volume. Armed with advanced CERA-TRIOLEUM COMPLEX technology – a highly innovative formula that combines a cocktail of three natural oils (Apricot, Camellia and Pracaxi), as well as ceramides, to straighten the hair fiber, reduce volume and provide anti-frizz protection. The range features an in-salon treatment ritual that offers visible and immediate slimming and softening results, as well as two at home products – a slimming masque and crème that gently relax unruly hair ($38-$60).
WWD article:
To mark the launch of their Homme Capital Force Men’s Grooming Line, Kérastase collaborated with esteemed menswear designer, Simon Spurr.
Available on www.kerastase-usa.com. Offer ends 10/30.
Kérastase will once again offer women across the country a gift of indulgence with the 2nd Annual Kérastase Our Treat Event. In 2009, Kérastase initiated the first-ever Our Treat Event, offering clients a complimentary Kerastase in-salon hair ritual and blow dry service. Last year, nearly 700 salons participated in this unprecedented event, offering nearly 13,000 complimentary Kérastase rituals to clients who attended. This summer, Kérastase plans to surpass last year’s efforts by hosting two momentous events for brand loyalists allowing them an opportunity to indulge in the highest level of personalized care and professional service (a $100 retail value).
How “Our Treat” Works:
Kérastase is hosting their 2nd Annual OUR TREAT EVENT on May 26th (in the EASTERN half of the US) and on June 23rd (in the WESTERN half of the US) where participating Kérastase Consultant salons will open their doors and offer COMPLIMENTARY KERASTASE TREATMENT RITUALS AND BLOW OUTS - valued at $100!
