Sunday, October 17, 2010

Special for Sunday: Moroccanoil® Backstage and on the Runway

I know I don’t usually post on Sundays, but I’ve been traveling and I came home to a whole bunch of awesome news about exciting launches, events and…stuff. So I’m choosing today to share it with all of you.

For starters, I wanted to make sure I posted these awesome looks created by Odile Gilbert for Moroccanoil®. From sleek and exotic to intricate and sculptural. Amazing and gorgeous

Erin Fetherston Spring 2011 Collection

The Designs: Erin Fetherston's Spring 2011 collection is a celebration of wanderlust. Inspired by the woman who seeks the exotic and unique, Fetherston channels the passion of the tropics and the romance of the desert in a modern eclectic mix for spring. Traditional safari details inspire sharp feminine sportswear rendered in rich cotton twill and delicate eyelash lace. Pale cotton voiles, shimmering silk jacquards, and heathered linen combine to create chic day dresses and tailored separates. For evening, the Erin Fetherston woman emerges as a nocturnal bird of paradise in vibrantly hued variations on the designer’s cocktail signatures.

The Hair Look: “I wanted to create an exotic look that had the mood of a woman on a tropical holiday, ready to explore something new after a morning on the beach,” said hair stylist Odile Gilbert. “Her hair looks natural, healthy, straight and clean – but I’ve given it a bit of subtle drama, with texture only on the top of the hair and back from the face. The rest of the strands fall free. The texture was inspired by markings on tropical leaves. It’s relaxed yet sophisticated, perfect for a casual day or a dressed summer night.

How To Create Looks: Odile first blow-dried hair straight using argan-oil infused Moroccanoil Treatment or Moroccanoil Light (for fine or light colored hair) to protect and prepare the hair for smoothing with a flat iron.

After creating a deep side part, Odile lightly moistened top of hair from forehead back to crown and applied Moroccanoil Hydrating Styling Cream and separated hair a bit with fingers. She then sprayed Moroccanoil Luminous Hairspray only several inches away from the hair and further separated strands with a comb for a striated tropical effect. She then blow-dried the shaped texture, and sprayed a final light misting of Moroccanoil Luminous Hairspray from a distance to hold the look.

To finish Odile brushed the rest of the hair, from back of crown to the ends, letting it fall naturally, then tucked the hair behind the ears.

Moroccanoil products used to achieve the Erin Fetherston Spring 2011 collection’s runway hairstyles:

Moroccanoil® Treatment, a proprietary argan oil-infused formula, is exclusively designed to give hair a natural-looking silky, lustrous shine and a frizz- and static-free finish. It strengthens, conditions and revitalizes hair while significantly reducing drying time.

Moroccanoil® Light provides the same transformative benefits as the original Moroccanoil Treatment, but in a lighter consistency, specially formulated for fine and fair colored hair.

Moroccanoil® Hydrating Styling Cream This proprietary argan oil-infused formula gives beautifully hydrating and natural-looking hold while eliminating frizz, and adding definition and shine.

Moroccanoil® Luminous Hairspray is argan oil-infused for lasting, healthy and natural-looking hold with shine.

Prabal Gurung Spring 2011 Collection

The Designs: For his Spring 2011 collection, award-winning designer Prabal Gurung embodies American sportswear in its purest form, redefined with a European edge. Sharp tailoring and restrained silhouettes are complemented by graphic prints and a bold color palette. The pieces are beautifully crafted with quiet strength and femininity, expressed through Gurung's signature attention to form, structure and detail.

The Hair: Master runway stylist Odile Gilbert created elegant, long, “neo-chignons” inspired by the classic American ponytail. According to Gilbert, “Prabal Gurung envisioned hair that combined modern and classic elements yet was completely unique. This look embodies all of this and highlights a modern design softened by sculptural, rounded lines.” Part ponytail and part chignon, it’s pinned at the nape of the neck to hold its form, just as a chignon is. Each side of the look presents a different profile – one bold, simple and strong, the other soft and flowing. The hair itself is very sleek yet looks healthy and luminous. The final effect is very modern, and definitely very different.”

How To Create The Look: Odile first applied the original Moroccanoil Treatment from roots to ends (using Moroccanoil Light for hair that was fine and blonde).

She combed or brushed (depending upon texture) the hair completely flat, created a deep part on the left side, pulled it back and sprayed Moroccanoil Luminous Hairspray to hold it in place while she continued styling. Next, the hair on the right side was released into a rounded shape, -- almost Twiggy-style, -- then sprayed with Moroccanoil Luminous Hairspray.

Hair on the left side was then pulled back into a ponytail with a thin hair band. Next, strands on the rounded right side were wrapped around the top of the ponytail, pinned, then released to blend and flow down the back.

After shaping the hair, Odile then clipped a rectangular silver-colored hair accessory to attach the length of hair to the nape of the neck and keep it from moving. She finished with Moroccanoil Luminous Hairspray to hold the look in place.

The final touch was a light misting of Moroccanoil® Glimmer Shine Spray all over the hair to give the look a long-lasting shine and to prevent static or frizz.

Moroccanoil products used to achieve the Prabal Gurung Spring 2011 collection’s runway hairstyles:

Moroccanoil® Treatment, a proprietary argan oil-infused formula, is exclusively designed to give hair a natural-looking silky, lustrous shine and a frizz- and static-free finish. It strengthens, conditions and revitalizes hair while significantly reducing drying time.

Moroccanoil® Light provides the same transformative benefits as the original Moroccanoil Treatment, but in a lighter consistency, specially formulated for fine and fair colored hair.

Moroccanoil® Glimmer Shine Spray creates an instant mist of long-lasting, incomparable shine while protecting hair from the damaging effects of UV light and free radicals.

Moroccanoil® Luminous Hairspray is argan oil-infused for lasting, healthy and natural-looking hold with shine.

About Prabal Gurung: Since the launch of his collection, Gurung has dressed leading ladies including Michelle Obama, Demi Moore, Zoe Saldana and Oprah Winfrey, to name a few. In 2010 he was the recipient of the Ecco Domani Fashion Fund Award and received a nomination for the 2010 CFDA Swarovski Womenswear Award. He was chosen by the fashion industry’s leading editors, retailers, and designers for one of the highly coveted design studios at the {CFDA Fashion Incubator} for 2010-2012. In July 2010, Prabal was selected as a finalist for the 2010 CFDA Vogue Fashion Fund.

About Moroccanoil®: Since its debut over three years ago Moroccanoil®, the pioneer and originator of luxury argan-oil infused products has become a runaway hit among fashion and beauty insiders and has generated a cult following among editorial, fashion celebrity film and television stylists and their A-list celebrity clients. Moroccanoil®’s proprietary formulas are famed for their weightless quality and are rich in vitamins and natural elements that fortify and strengthen the hair and protect against environmental stressors.
Moroccanoil® is sold exclusively in salons and spas.
www.moroccanoil.com.
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