Sunday, October 17, 2010

Special for Sunday: Ouidad Has a Safer Way to Fight Frizz

After all the news about the dangers of Brazilian blowouts, Ouidad reminds everyone that there are safe beauty alternatives...

What Price Beauty?
The Brazilian Blowout Fallout

The bad news: News broke this week about Brazilian Blowout and it’s dangerous formaldehyde-laden formula – causing salons across the country to pull this treatment off their shelves.

The good news: Women don’t need to endanger their hair and health with harsh, dangerous chemicals to get gorgeous hair. There are safe, and natural alternatives.

Ouidad, the curl expert with salon locations in NY and LA has encouraged women for over 25 years to embrace their natural hair texture. Now, says Ouidad, “it’s become a matter of life and death, and not just the risk of a bad hair day. Consumers need to be properly educated about the risks involved with these treatments, and to seek a safe solution.”

Enter Ouidad Softening System, available only at Ouidad’s flagship salons, this deep treatment with a gentle formula is customized and hand mixed by Ouidad. This formaldehyde-free formula safely softens curls and adds shine. The treatment includes a complete hair analysis, gentle treatment application and a deep treatment sealant. It lasts approximately 3-4 months.

About Ouidad: Ouidad -- “the Queen of Curl” -- a stylist, global educator, author and a woman with curly hair. Ouidad pioneered the curly hair industry over 25 years ago, and today has two signature salons – one each in New York City and Santa Monica, a full line of curl products available at Sephora stores nationwide, 100+ certified salons across the country and a book, Curl Talk. After beating breast cancer, Ouidad started Curls for a Cure® in 2004. Since its inception, she has raised over $290,000 (supporting The Breast Cancer Research Foundation) matching all donations dollar-for-dollar.

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