Friday, June 4, 2010

New (Again) In June: Jo Malone Re-Launches White Tie & Tiara Cologne

More beauty news from Jo Malone London! They're re-launching one of their most memorable summer fragrances. White Tie & Tiara first launched in 2008 (designed exclusively to support the Elton John AIDS Foundation). It's a summer scent inspired by Elton John's and David Furnish's "White Scented Garden" (and named after the White Tie and Tiara Ball held every June at their Windsor home).

White Tie & Tiara 2010
Designed exclusively to support the Elton John AIDS Foundation

The World of Jo Malone™ introduces White Tie & Tiara, a limited edition fragrance designed exclusively to support the Elton John AIDS Foundation. White Tie & Tiara is inspired by the beautiful 'White Scented Garden' at Sir Elton John and David Furnish’s Windsor home, and is named after the White Tie and Tiara Ball, held every June in the grounds.

Combining the scent of summer flowers with a sparkling infusion of fruit, this elegant fragrance blends delicate jasmine, orange blossom, and white violets with hints of pineapple, tangerine and bergamot.

Designed at its inception to benefit the Elton John AIDS Foundation, White Tie & Tiara was initially unveiled at the Ball as a cologne and scented candle. Due to its popularity, the scent will now available at Jo Malone boutiques. Each purchase of White Tie & Tiara 2010 supports Jo Malone's donation of £150,000 to the Elton John AIDS Foundation, which has prioritised its key programmes in Cambodia and Malawi, helping over 25,000 children infected with the HIV virus or orphaned because of AIDS, as beneficiaries of this donation.

Fragrance Combining™ Tips

Create your own bespoke, signature scent. Jo Malone’s unique philosophy of Fragrance Combining™ lets you combine fragrances to best suit your mood and bring to life your own personal White Tie & Tiara story.

To create a scent that evokes the warmth of sunlight across a garden of white flowers, combine White Tie & Tiara with Grapefruit. The aromatic notes of grapefruit, tangerine and rosemary bring a soft and sensual, uplifting effect to the scent of delicate, fresh flowers.

Alternatively, the combination of White Tie & Tiara with Nectarine Blossom & Honey creates a floral fragrance that is brimming with sweet fruits. Hints of juicy peach and nectarine blend beautifully with White Tie & Tiara’s unexpected twist of pineapple, tangerine and bergamot.

For a fragrance combination that translates easily from day through to evening, combine the delicate, floral scent of White Tie & Tiara with Vetyver. The addition of elegant woods and the spices of nutmeg and cinnamon, bring a sensual, lasting warmth.

Limited edition. Available June 2010 at Jo Malone boutiques, and select Neiman Marcus stores.

For further information on the Elton John AIDS Foundation, visit


  1. I heart Jo Malone, I wish I had one of her candles with me here now!
    Happy Weekend,

  2. I know what you mean. I was in Nordstrom the other day and spent about 20 minutes just inhaling all of the Jo Malone display - sigh!