Tuesday, June 15, 2010

New! Pure Color Gloss Coming From Estée Lauder (and Custom Color Collection)

Wow – more new cool stuff for summer! Check it out…

Estée Lauder Introduces New Pure Color Gloss

34 Seductive Shades, 3 Brilliant Finishes and a Custom Collection by World-Renowned Makeup Artist, Tom Pecheux

"Gloss brings a highlight and sensuality to the face. For me, a woman who wears a gloss looks like she wants to be kissed!" – Tom Pecheux, Creative Makeup Director, Estée Lauder

Estée Lauder introduces the next generation of color with high-impact glosses that drench lips in enviably chic shades. Lasting shine, maximum moisture and three multi-dimensional finishes combined with vibrant color and nuanced tones, set the stage for a modern, sensual look. A special collaboration of six fashion-forward shades by Estée Lauder Creative Makeup Director Tom Pecheux folds into the irresistible collection of bold, juicy hues and subdued neutrals, redefining color for lips. Experience a collection of rich attitude and saturated color by Estée Lauder.

34 Bold, Seductive Shades

• Exclusive True VisionTM Technology wraps pigments in a crystal-like coating to provide intense, brilliant color and shine
• A subtle to high-impact color palette ensures a shade for all skin tones and desirable lip looks
• Smooth, even pigments impart a soft, fullness to the lips
• 34 sleek shades of natural nudes, edible berries, seductive reds and sensual plums

3 Luxurious Finishes

• From a soft satin shine to an energetic sparkle, these three distinct finishes glide onto the lips to draw maximum attention:

SHINE: Color-true pigment polymers deliver an ultra shiny, glossy finish
SHIMMER: Finely cut pearls provide a mirrored shine with fierce shimmer
SPARKLE: Super high-shine fused with high-powered metallic sparkle for the most dramatic look

Infinite Moisture

• Vitamin C and Vitamin E moisturize and help protect lips
• Multi-functional humectants enhance lips’ emolliency and moisturization leaving lips immediately soft and hydrated
• Over time the condition of the lips improves, feeling and looking younger and healthier

Lightweight, Comfortable Texture

• Non-sticky, non-tacky formula leaves lips beautifully cushioned
• The new flexible, precision applicator delivers the perfect opacity in an even and fluid application
• Exclusive signature fig scent

Availability: NEW Pure Color Gloss will be available at all Estée Lauder counters nationwide and
www.esteelauder.com starting in June 2010.

Pure Color Gloss Custom Color Collection by Tom Pecheux

Taking cues from his work on the runway, world-renowned makeup artist and Estée Lauder Creative Makeup Director Tom Pecheux introduces his first lip gloss collection for Estée Lauder, creating the perfect marriage between style and beauty. Six high-performing shades are Tom’s secret weapon for creating any backstage look, from avant-garde glamour to natural femininity. The universal color palette includes a shine finish with color that is buildable from medium to full coverage.

Availability: Starting June 2010, Tom Pecheux’s Collection will be available at Nordstrom counters nationwide and

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