Embodying the best in current, ancient, and future technologies, BeingTRUE® transforms your beauty to improve your skin and soul. Concise and modern, our skin care consists of three core collections for skin types – Restoring for Dry, Balancing for Combination and Harmonizing for Oily. Synergistic with skin care, ancient and future-thinking technologies reinforce our color cosmetics. Our Protective Collection surpasses traditional mineral makeup with a superior level of protection and perfection and completes the BeingTRUE® skin care regimen using the exclusive technology of Idebenone. Our proprietary BeingTRUE® Antioxidant Complex of Vitamin E, Japanese Green and White Teas offers superior daily defense from free radicals and UV exposure doubling with powerful anti-inflammatory benefits. Our modern, long wearing color pallet in rich pigments are botanicals enriched in skin-worthy formulas for eyes, cheeks and lips. Our hand crafted Tool Collection creates the ideal lay-down of pigment making the art of makeup simplified and effortless. Body care includes two collections that address the specific needs of skin today and for tomorrow – the Moisture + Repair Collection, to nourish and protect and the Energy Work Collection, to resurface and energize.
BeingTRUE® brings together the most essential elements – clinical results, experiential treatments, and exquisite products in mineral foundation, color cosmetics, skin and body care. BeingTRUE® has one intention, passion, profession, message, mantra, dream, reality, calling, and answer – One Vision.
I took a look at their website, and…wow! There's so much! I haven't tried any of their products yet, but the two that really caught my eye were the Eye Definer and the Transforming Skin-Tint.


I'm sure we'll be hearing a lot more about BeingTRUE. Take a look at their website if you get a chance. I just signed up for their True Rewards program for free shipping, samples and insider tips.
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