Thursday, July 23, 2009

Pretty Stuff to Try: BeingTRUE

I just got some great info from the folks at BeingTRUE. This company takes a comprehensive approach to beauty, skincare and body care with a huge range of collections and products for just about everyone. Please begin reading…

Embodying the best in current, ancient, and future technologies, BeingTRUE® transforms your beauty to improve your skin and soul. Concise and modern, our skin care consists of three core collections for skin types – Restoring for Dry, Balancing for Combination and Harmonizing for Oily. Synergistic with skin care, ancient and future-thinking technologies reinforce our color cosmetics. Our Protective Collection surpasses traditional mineral makeup with a superior level of protection and perfection and completes the BeingTRUE® skin care regimen using the exclusive technology of Idebenone. Our proprietary BeingTRUE® Antioxidant Complex of Vitamin E, Japanese Green and White Teas offers superior daily defense from free radicals and UV exposure doubling with powerful anti-inflammatory benefits. Our modern, long wearing color pallet in rich pigments are botanicals enriched in skin-worthy formulas for eyes, cheeks and lips. Our hand crafted Tool Collection creates the ideal lay-down of pigment making the art of makeup simplified and effortless. Body care includes two collections that address the specific needs of skin today and for tomorrow – the Moisture + Repair Collection, to nourish and protect and the Energy Work Collection, to resurface and energize.

BeingTRUE® brings together the most essential elements – clinical results, experiential treatments, and exquisite products in mineral foundation, color cosmetics, skin and body care. BeingTRUE® has one intention, passion, profession, message, mantra, dream, reality, calling, and answer – One Vision.

I took a look at their website, and…wow! There's so much! I haven't tried any of their products yet, but the two that really caught my eye were the Eye Definer and the Transforming Skin-Tint.
BeingTRUE Eye Definer - BeingTRUE Eye Definer Shadows creates an opaque, rich color guaranteed to make your eyes pop. These ultra-rich pigments may be used wet or dry. Apply with one of three detailing brushes designed specifically according to eye defining technique. Together, anything is possible.
BeingTRUE Transforming Skin-Tint - Ready for a little magic? This liquid foundation instantly transforms stressed skin back to its youthful, even-toned complexion, while age defying benefits keep it protected. An elixir of luxe minerals and essential vitamins including Rhodochrosite Extract, Malachite Extract, Hyaluronic Acid and Vitamin E keep the skin looking visibly firm and feeling smooth. This paraben-free miracle worker is ideal for normal to dry skin and is available in 6 shades leaving skin aglow in sheer to undetectable coverage. Wear it alone or use as a primer under mineral foundation for added benefits.

I'm sure we'll be hearing a lot more about BeingTRUE. Take a look at their website if you get a chance. I just signed up for their True Rewards program for free shipping, samples and insider tips.

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