Monday, May 23, 2011

Getting Started: Urban Bride Kit from Urban Decay

Now that the royal wedding has come and gone, it’s time to focus on the weddings closer to home. Check out the new kit put together by UD and Universal Pictures…

The Urban Bride Kit
Bridal Survival Kit!

We’ve partnered with Universal Pictures to promote ‘Bridesmaids’ in theatres May 13. Kristen Wiig leads the cast as Annie, a maid of honor whose life unravels as she leads her best friend, Lillian (Maya Rudolph), and a group of colorful bridesmaids (Rose Byrne, Melissa McCarthy, Wendi McLendon-Covey and Ellie Kemper) on a wild ride down the road to matrimony. With so many bride-zillas, it’s a wonder more people don’t run for the hills when asked to participate in the nuptials of someone near and dear.

Well, just in case you notice a transformation in your Mrs.-to-be, dodge her s**t list by giving her Urban Bride, a gorgeously packaged, gift-ready box holding Urban Decay’s best-selling beautifiers.

• Perfect for a bride, bridesmaid, mother-in-law and anyone else who’s making an appearance in the wedding photos, its contents SET THE BAR REALLY HIGH for products designed to WORK OVERTIME. Leave nothing to chance, prime face and eyes for the camera, make lips more luscious and set your look so it lasts until the final guest leaves.

• Wrapped in pearlized white paper and embossed with a foil lace/flowers/dripping chains design motif, the words “Urban Bride” are featured languidly on the lid as a nod to 19th-century romanticism. Open the box to reveal the products in a removable tray graced with lush watercolor roses. Displaying vibrant sweeps of color, this keepsake box can be used to store anything from makeup and jewelry, to photos and personal mementos.

• Razor Sharp Ultra-Definition Finishing Powder - (3.75 g mini) diffuses lines for a flawless airbrushed look, and the translucent shade suits all skin tones. The photographer and the DJ can flash their brightest lights her way because she’ll still look AMAZING.

• Eyeshadow Primer Potion - (Full Size) ensures her eyeshadow stays vibrant, true and CREASE-FREE throughout the ceremony, pictures, dancing and well-after her garter comes off.

• Supercurl Curling Mascara - boosts, separates and conditions lashes, while its supersculpting polymers hold the curl. Even if she throws a tirade at some point, no one will be able to hate her with those lashes.

• Lip Junkie Lip Gloss in Midnight Cowboy - (Travel Size 3.6 ml) gives her all the shine she wants without any tacky stickiness. This soft, cushiony-textured gloss endures, and the sheer nude sparkle of Midnight Cowboy can be worn alone or over any shade of lipstick.

• All Nighter Long-Lasting Makeup Setting Spray - (15 ml spray bottle; perfect for her purse!) is a weightless mist that sets makeup for 16 hours. It utilizes temperature control technology to prevent makeup from melting off when it’s hot and humid outside or from becoming dehydrated when it’s cold and dry.

• Marshmallow Sparkling Lickable Body Powder - (Travel Size 10g) a glistening, edible body powder to highlight her shoulders and décolletage beautifully, as well as treat her other half to a little dessert too!

Urban Bride (SRP $42) is available at ULTA and select Macy’s. Or, online at ulta.com, Sephora.com and urbandecay.com

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