Wednesday, April 21, 2010

Origins' First Annual Free Concert: It Rocked

I wish I could have been there, but by all accounts it was awesome. Take a look…

Origins Rocked Earth Month with First Annual Free Concert
Featuring Grammy Award-Winner Macy Gray, Juliette Lewis, Ryan Star and Jon McLaughlin


Monday night, Origins invited fans in the tri-state area to the first annual Origins Rocks Earth Month concert to celebrate Earth Month and to further the brand’s programs for sustaining the planet. The free concert, held at Webster Hall New York City, featured headliner Macy Gray and emerging artists Ryan Star, whose single “Breathe” is currently charting, and Jon McLaughlin. Origins chose to partner with the Grammy award-winning artist as her new single, “Beauty in the World,” truly captures the sentiment of Earth Month.

Juliette Lewis, one of Hollywood's most talented and versatile actors, emceed the event. A long-time fan of Origins and its responsible approach to creating a sustainable business practice, Juliette rocked out to each of the performers throughout the night.

In honor of its Return to Origins Recycling Program, Origins offered two free tickets to consumers who brought at least one empty cosmetic package, regardless of brand, to select Origins retail stores in the tri-state area. Origins will be submitting all of the collected empty packaging to be recycled or responsibly converted to energy. Additionally, Origins will be planting a tree on behalf of each of the 600+ concert attendees to help further its Global Plant-A-Tree Program, which will add to the already impressive tally of nearly 24,000 trees planted since the program’s inception.
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