Wednesday, April 21, 2010

Weatherproof Beauty (yes, you heard me)

I just got cool info about something fun. It seems that Jergens skincare, John Frieda and The Weather Channel have created a partnership just in time for the warm weather! Take a peek...

Weatherproof Your Beauty Regimen!

Ever desired a cheat sheet for weathering bad hair days and dry skin? The Weather Channel (TWC), John Frieda and Jergens Skincare have you covered with a Daily Beauty Forecast, available online at
www.weather.com/beauty. Developed to help you plan your hair and beauty regimen based on the forecast, the tool includes frizz and skin alerts designed to keep bad hair days and dry skin at bay.

The Daily Beauty Forecast works by predicting the likelihood for frizzy hair, dry skin and more. Based on the forecast, John Frieda and Jergens Skincare provide expert product recommendations to bring out the best in your hair and skin no matter what the weather.

Users can choose how to access daily and hourly beauty forecasts, via online, mobile devices or on their desktop. Hair and skin alerts based on weather can also be sent directly via email or text message for beauty advice on the go.

Available just in time for spring rains and summer heat, the beauty forecast is online at
www.weather.com/beauty, on www.weather.com from mobile devices, and on The Weather Channel desktop application.
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