Thursday, September 17, 2009

More Hot Runway Hairdos: Aveda at Rodarte and Christian Siriano

Check out more of what Aveda has been up to during Fashion Week:

Show: Rodarte
Lead Hairstylist: Odile Gilbert for Aveda
Aveda Lead: Dennis Clendennen, Dionysis, The Woodlands, Texas


The Look: The look is edgy and daring, yet natural, with hair pinned away from the face in a thin veil of black wool. Hair is matte, roughed-up and textured, and raked back into a braid-like cascade.

Aveda Products Used:
Aveda Phomollient™ Styling Foam
Aveda Pure Abundance™ Hair Potion
Aveda Hair Control™ Hair Spray

Odile Gilbert Quotes:

Q: What was your inspiration for this look? How did you collaborate with the designer to create the look?
A: “Kate and Laura wanted something different—a bold hair look that would be unique to Rodarte, and really echo their collection. They were inspired by the work of photographer, Edward Curtis, who captured stunning images of the Native American peoples. They were also moved by the idea of a young girl from the country who wants to be sophisticated but doesn’t have much, so she twists a thin veil of black wool stylishly through her hair. The netting of black wool echoes the collection’s knits and textures. The look is raw, hard, and organic.”

Q: How could a woman achieve this look on her own?
A: “This look can be worn with or without the black netting, and can be striking for evening wear. Begin by prepping wet hair with Aveda Phomollient™ Styling Foam and blow-drying loosely with fingers. Layer hair generously with Aveda Pure Abundance™ Hair Potion and rake through to create texture and volume. Pin the sides back securely to create a roughed-up cascade that is swept away from the face. Finish with Aveda Air Control™ Hair Spray for hold.”

Show: Christian Siriano
Lead Hair: Antoinette Beenders, Vice President Global Creative Director for Aveda

The Look: This is a low, sleek ponytail adorned with a textured bouquet of waves; a play of smooth versus rough. Hair is sleek and groomed on each side of the head and through the ponytail, with a slightly rough, matte finish on top and elegant, textured waves pinned above the pony. The finished look is chic and contemporary with a bit of attitude.

Aveda Products Used:
Aveda Light Elements™ Texturizing Creme
Aveda Pure Abundance™ Hair Potion
Aveda Air Control™ Hair Spray

Antoinette Beenders Quotes:

Q: What was your inspiration for this look? How did you collaborate with the designer to create the look?
A: “Christian and I worked together to create a hair look that reflects the inspiration behind his collection: waves and the ocean, with shimmering silks, silvers, and blues. I call this look the “wave” because of the back-combed wave that floats atop the ponytail. Since Christian is a young designer, the hair look is elegant yet very modern.”

Q: How could a woman achieve this look on her own?
A: “This is an elegant, alternative version of the ponytail—beautiful for evening. Using a fine comb, separate the front/top of hair and part it into a horseshoe shaped section on the top of the head. Tie the rest of hair into a low ponytail. Rake the front/top of hair back with Aveda Light Elements™ Texturizing Creme, and curl with a curling rod. Brush through curls and backcomb slightly, then pin teased hair to the base of the ponytail, creating loose, textured waves. Finish look with Aveda Air Control™ Hair Spray.”

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