Tuesday, September 22, 2009

More Excellence from Bobbi Brown: FEED 10 Pouch

Bobbi Brown and Lauren Bush have collaborated to create the FEED 10 Pouch. Each purchase of a FEED 10 pouch will provide ten women with food through the United Nations World Food Program. The “Food for Work Program” enables women to thrive by offering much-needed job training and work in exchange for food.

Made from sustainable materials (using fair trade labor), the canvas pouch contains three lip gloss shades (Petal, Rose Sugar and Aubergine). The FEED 10 pouch will be available in October at Bloomingdale’s. Read on…

The World Food Program is an incredible organization that recognizes and answers the dire need among disadvantaged women for the most basic of necessity in life— food. With the purchase of this bag, you are joining us in a single, kind gesture that will help a woman in need gain her independence and self-esteem and empower her to change her life and that of her family members.

1 in 6 people around the world live in extreme poverty, 70% of them are female. Women are generally the last to eat a meal—after their husband and children—and suffer most from hunger and malnutrition.

WFP’s Food for Work Program enables women to thrive by offering much needed job training and work—and providing food in exchange. This simple exchange allows women to break the poverty cycle by alleviating their daily struggle to secure food for themselves and their families. In return, they are able to invest time and energy in learning new job skills that are important for a sustainable future and hope for their children, their families, and their communities.

Thank you for supporting the movement to empower women to feed themselves and their families. We hope you enjoy your FEED 10 pouch! With it, you have provided 10 women with hope for a brighter future.

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