Tuesday, April 5, 2011

Pretty Good Stuff: Etoile Nation and Justin Bieber

Okay, I know Justin Bieber isn’t a girl (and probably doesn’t admit to feeling pretty); but I am seriously craving those scented dog tags. Take a look…

The Scented Truth About Justin Bieber's Dog Tags!
Custom fragrance accessories are causing a scent-sation

Justin Bieber has been spotted everywhere wearing custom white gold and diamond dog tags that have quickly become his style staple—as seen in the new ‘That Should be Me’ music video with Rascal Flatts, and on the late night sets of Chelsea Lately, Jimmy Kimmel and Conan. But where did they come from?

Fragrance innovators, Etoile Nation, have custom crafted the deluxe dog tags for Justin to celebrate their joint fragrance venture, the My World Collection of scented dog tags and bracelets. Products are infused with an exciting pomegranate fragrance hand-selected by Justin to share with his favorite fans. Always the trendsetter, Justin opted for his signature dog tag accessory as a vehicle to share his scent– fusing fashion and fragrance.

Beliebers can now get one scent closer to matching Justin’s fragrance style with their own custom accessories, available exclusively at EtoileNation.com/custom. Fans can send requests for their own one-of-a-kind designs embedded with the signature scent via a unique, patented resin technology.

For those that aspire to express this scent-sation but don’t have the made-to-order budget, Etoile Nation introduces NEW design additions to the Justin Bieber My World Collection of fragrance dog tags and bracelets: One Less Lonely Girl and Never Say Never, which retail for $10 each.

Fans can keep the fragrance accessories for themselves, or in true Justin fashion, share them with their ‘Baby.’

All designs are available at ETOILENATION.com, and select ETOILE NATION designs can be found at WALMART, CVS and FYE stores nationwide.

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