Monday, September 6, 2010

Labor Day Loveliness: Lierac Paris DIOPTI DÉMAQ

Wow – this looks pretty fabulous. I’m always on the lookout for makeup removers that keep my lashes conditioned…


A Gentle Eye Makeup Remover that Strengthens Eyelashes

Longer, thicker, fuller lashes.

With the increased trend of eyelash serums and eyelash strengthening mascaras, Lierac Paris introduces the first eye makeup remover to not only gently remove makeup, but to also strengthen eyelashes: DIOPTI DEMAQ

The new addition will be added to the 5 existing DIOPTI eye-contour products in September 2010.

Active Ingredients:

- Extracts of linden and mallow have calming, anti-inflammatory and softening properties.
- Floral waters of rose and cornflower have astringent and hydrating properties.
- Keratin and Vitamin B5 help prevent the loss of lashes and restore their strength, suppleness and thickness.

Clinical Test Results

- Rapid makeup removal (including waterproof) 94%*
- Eye contour is moisturized 91%*
- Provides a sensation of freshness 94%*
- Helps prevent lashes from falling out 88%*
- Restrengthens lashes 88%*

*Based on a 28 day study on 32 female subjects. Ages 18- 63.


- Clinically-proven effectiveness tested under ophthalmologic control.
- NO Parabens, NO added fragrances, NO artificial colorings, NO phenoxyethanol.
- Alcohol-Free.
- Safe for sensitive skin and contact lens wearers.
- Non-sticky gel texture.

Diopti Démaq will be available Sept. 2010 in European Skincare Centers at select CVS/pharmacy and Duane Reade locations or online at, and 877-5LIERAC.


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