Thursday, January 7, 2010

Wowee! Urban Decay Spring 2010

OH-EM-EFF-GEE! (See how I made that all edgy?). New stuff from one of my all time favorites, Urban Decay. Four new Pencil shades (I highly recommend "Oil Slick"), new sparkly shadows, a finishing powder, and a matte primer potion!

Oooh….! Aaaah!

24/7 Glide On Eye Pencil – 4 New Shades!

Previously only available in Holiday gift sets, we're introducing four new fame-bound shades to our beloved 24/7 pencil family: Crash (a rich deep eggplant), Oil Slick (black with silver sparkle), Mildew (a dark green based on our best-selling shadow), and FINALLY, Binge (a long awaited navy).

We load nourishing ingredients like Vitamin E and Jojoba oil into these pencils, rewarding your skin with ultra-smooth application and texture. Our creamy-on-the-eyes, waterproof formula may be what keeps our 24/7 eye pencils atop the industry's best seller list each season... or perhaps it's the rock-royalty colors we continue to introduce.

NEW Stardust Eyeshadows

This Spring, we've transported ourselves away from the constraints of earth and created a galaxy of hypnotic shades and textures. Introducing NEW Stardust Eyeshadows from Urban Decay.

Stardust Eyeshadows are an explosion of twinkling, prismatic sparkle against a wash of pretty color. Powder-fine bits of glitter (40% more than our most dazzling shadows) miraculously feel silky smooth. No scratching, no fallout, just sexy sparkle. Stardust redefines glitter shadow.

Wear it dry for a sheer veil of color, or try it wet for more vibrant, intense color. But really... did we mention that it's all about the sparkle?? From uptown neutrals like black, grey and brown, to unabashedly downtown shades of turquoise, green and purple...it's here. Inspired by all things cosmic, Stardust shadows are named for the iconic riffs of Ziggy Stardust, the hypnotic era when Studio 54 was at its pinnacle, and nostalgic longings for nights at the laserium.

Just a little "squeeze" opens the soft-touch component, jam packed with shadow! The fill is 3.5g—over TWICE the fill of our standard Eyeshadows. You're welcome.

Razor Sharp Ultra Definition Finishing Powder

Designed for stars of film and flat screens, Razor Sharp Ultra Definition Finishing Powder, our high-tech translucent powder, keeps you camera ready at all times! The micro-fine powder fools the eyes with "optical blurring" ...imperfections are seemingly airbrushed away for a soft-focus finish. Skin appears flawless, even under bright, unforgiving light.

The micro-fine, silky smooth powder feels incredible! Tiny water particles float along the skin's surface and actually "burst", creating a microscopic ball bearing effect when the powder is applied. The feel is refreshing, smooth, and light as air.

Apply as a finishing touch after your foundation. Thanks to oil-absorbing properties, skin stays shine-free, and foundation stays in place longer. Or, wear it along for a bare, but "perfect" image of youthful skin. This one miracle shade works on a wide range of skin tones.

Used UNDER make-up, it transforms foundation into a liquid powder and feels amazing! The sleek gunmetal lid and clear base showcase a unique mess-free system and attached puff. Other brands require swirling, brushes and hassle, whereas ours is all-in-one, and even has an "on/off" feature to keep your purse powder-free!

Eden Eyeshadow Primer Potion

Since so many of you love Sin, the shimmering champagne version of our beloved Eyeshadow Primer Potion, we decided to launch Eden, a tawny-hued, MATTE addition to our Primer Potion family.

Experiment with Eden alone as a crease-proof, "almost naked" matte shadow. The neutral, nude hue smoothes out skin tone and brightens up the eyes...a perfect no-makeup look. Or, use Eden like our original Eyeshadow Primer Potion – just a swipe before your favorite shadow delivers vibrant, stay-put, all day color... and absolutely NO CREASING!

Skip your brow bone highlighter and let Eden peek out from behind your other shadows. (You already do that with Sin, right?) The neutral shade is a great complement to just about any shade... and one less step in your eye makeup ritual.

Eden comes in our iconic Eyeshadow Primer Potion genie bottle. To differentiate it from our other shades, the cap is tinted purple, and the bottle is finished in a matte, neutral shade with a suede-like feel.

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