Friday, August 13, 2010

Friday The 13th Fun: Estée Lauder NEW Pure Color Eyeshadow

More new and beautiful things from Estée Lauder…

Estée Lauder Introduces New Pure Color Eyeshadow by Tom Pechaux
A Collection of 48 Brilliant Shades and 4 Dynamic Finishes Inspired By Visionary Style

"I think eyeshadow brings to a woman a lot of self-confidence and power. The new Pure Color EyeShadow shades and finishes are sensual and powerful and I love them. These are definitely my babies." – Tom Pecheux, Creative Makeup Director, Estée Lauder.

Estée Lauder and Creative Makeup Director Tom Pecheux introduce the new definition of high-impact color with a vibrant collection of eyeshadows that envelop the eyes in raw attitude and style. Long lasting pigments, fade resistant formulas and four buildable finishes are fused with bold, rich hues to create infinitely versatile eye looks. From natural to smoldering, this couture collection of shadows is expertly crafted and specially formulated to maintain the highest quality of color performance, uniting beauty and fashion. Revel in the variety of rich shades from plush purple and antique gold, to smoky graphite and sweet sugar… the new Pure Color for Eyes.

48 Brilliant Shades
• Exclusive True VisionTM Technology incorporates intense, highly pigmented shades for a saturated, color rich application
• A crystalline laminate polymer intensifies color clarity and vibrancy in one easy stroke
• A subtle to high impact color palette ensures a shade for all skin tones and desirable eye looks
• 48 powerful shades create endless color combinations and eye looks

4 Dynamic Finishes: From a rich matte to a modern metallic, these four, multi-dimensional finishes animate the eyes for a boldly rich statement:
MATTE: Jet milled coated pigments provide a contemporary, suede-like finish
SATIN: A low lustre texture combined with a refined luminosity creates a soft, sophisticated sheen
LUMINOUS: Prismatic light-reflecting pearls provide a chic, lustrous sparkle
METALLIC: Flattened and round pearls are paired to create intense, vivacious drama

High Performance Formula
• Technologically advanced reflective pearls provide an exclusive ultra brilliance
• Buildable coverage from a slight whisper of color to a dramatic flush. Wear alone or layer shades for a customized look
• A perfect blend of spherical and smooth powders deliver a flawless, smooth application
• Color-true formula will not fade, flake or crease

Modern, Chic Design
• A sleek, golden mirrored compact with oversized Estée Lauder cartouche for a luxurious presentation
• The jeweled-like compact, incorporates a mirror for ease in application
• The new, specially designed sponge-mitt applicator was created to work with all four finishes
• Delivers exceptional adhesion and application on the entire eye area
• Specially designed micro pores apply each formula evenly and smoothly

The Pure Color EyeShadow will be available at all Estée Lauder counters nationwide and starting in August 2010.

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