Ojon Color Sustain Helps Shield Hair
From Water-Induced Fading For Up To 40 Washes
Introducing Ojon Color Sustain to help prevent color from fading while supporting hair’s brilliance and vibrancy

New findings have shown that water is one of the biggest contributors to fading hair color. Women in the United States spend more than $2 billion a year on hair coloring treatments1, but is most of that expensive color being washed down the drain? In difficult economic times, beauty consumers want color treatments with staying power. Ojon™ is introducing a new hair care ritual called Color Sustain™ featuring Tahitian Monoi Oil to help combat the color-depleting effects of H2O. With a combination of Coconut Oil infused with fresh Tiare flowers, Monoi Oil’s non-affinity for water gives it a unique ability to help prevent color loss. Regular use of new Ojon Color Protecting Cream and Color Revealing Shampoo and Conditioner is proven to help protect hair and maintain vibrant color for up to 40 washes.
“Monoi Oil’s superior conditioning and fast absorption helps preserve shine and prevent hair from looking washed out and dull,” states Senior Vice President of Ojon Product Development, Lynn Mazzella. “When combined with Ojon Oil the essential lipids repair and seal the cuticle to lock in color.”
Contrary to what is widely believed, it is not only shampoos, heat styling and sun exposure that can cause color loss. Water exposure on its own can lead to fading and discoloration. When hair’s protective cuticle is compromised, as it is when hair is frequently color treated, water easily enters the hair shaft and washes away coloration. This gradual fading process begins with the first shower after a color treatment. The hydrophobic properties of Monoi Oil help shield hair from water – instantly repelling it and making it difficult for water to penetrate the hair shaft and wash away the pigment.
Along with water degradation, shampoo can affect hair color. There is some debate within the beauty industry about washing colored hair with shampoos that contain sulfates. Science suggests that some sulfates can speed up color loss, but new Ojon Color Revealing Shampoo contains coconut-derived cleansing agents with gentle sulfates similar to those found in baby shampoos. It creates a color-safe, luxurious lather that leaves hair feeling clean while the water-resistant Monoi Oil maintains and protects color richness and vibrancy.
“We were inspired by the French Polynesian Vahine women who are known for their color-rich, shiny hair,” explains Mazzella. “We wanted to create a collection that maintains the same shine and hair color depth as the day it was colored – shampoo after shampoo.”
The Color Sustain ritual includes new Color Revealing Shampoo and Conditioner, Color Protecting Cream and Gloss Finishing Hair Spray. The collection will launch at Sephora and select retailers across North America March 15, 2011.
Blurb: Fortified with exclusive Ojon® oil, an ancient native secret to naturally beautiful hair from Central America’s Tawira tribe, known as “the people of beautiful hair.™” Ojon® Hydrating Styling Cream is a nourishing leave-in styling treatment that provides a light hold while hydrating and smoothing frizzy, damaged or dehydrated hair. The unique formulation contains encapsulated Ojon® microspheres to help detangle while providing a brilliant shine. Formulated without alcohol. Ideal for all hair types to smooth, control frizz and hydrate dry or dehydrated hair.
Blurb: A one-of-a-kind finishing spray that adds incredible fullness, control and shine with a true flexible hold to any hair type. Enhanced with specially hand harvested Tunu Elastik™ and Swa™ extracts and Broccoli Seed oil. Enriched with exclusive Ojon® oil. This formula contains a rare wildcrafted elastic fiber extract called Tunu Elastik™ – the same rare extract used by the Tawira known as “the people of beautiful hair™” of Central America for over 500 years.
Blurb: In just 2 minutes, this nourishing creamy mask improves the condition of dry, dehydrated hair. With the appeal of a light refreshing fragrance this formula helps replenish hydration and detangle hair leaving it silky-smooth and shiny without weighing it down. Fortified with exclusive Ojon® oil, an ancient native secret to naturally beautiful hair from Central America’s Tawira tribe, known as "the people of beautiful hair.™" Enriched with 9 exotic oils and butters (Murumuru Butter, Shea Butter, Mango Butter, Sweet Almond Oil, Babassu Seed Oil, Passion Flower Oil, Jojoba Oil, Sesame Oil, Avocado Oil) that infuse directly into the hair shaft to condition and nourish dry, dehydrated hair. Each of these oils is carefully selected for their high content in essential lipids. These lipids mimic the ones naturally present in hair.
Blurb: Fortified with exclusive Ojon® oil, an ancient native secret to naturally beautiful hair from Central America’s Tawira tribe, known as “the people of beautiful hair.™” Part of the Ojon® Shine & Protect ritual, this shampoo is formulated with plant-based cleansing agents that provide a high-gloss shine to color-treated and natural hair. Enriched with exclusive Ojon® oil and a blend of Mandarin Orange, Papaya, Lime and Almond extracts, Broccoli Seed oil and Vitamin E, this ritual helps protect hair while giving hair brighter, more vivid color.
Blurb: Part of the Ojon® Shine & Protect ritual, this conditioner is formulated to detangle color-treated and natural hair while providing a high-gloss shine. Enriched with exclusive Ojon® oil and a blend of Mandarin Orange, Papaya, Lime and Almond extracts, Broccoli Seed oil and Vitamin E, this ritual helps protect hair while giving hair brighter, more vivid color.
Blurb: Ojon® Glossing Mist is a lightweight mist of pure shine that leaves a high-gloss finish. Enriched with exclusive Ojon® oil, Broccoli Seed, Wheat Germ and Sweet Almond oils, just 2 to 3 pumps helps protect while giving brighter, more vivid color.
Blurb: This contains our highest concentration of pure Ojon® oil. A unique, highly-concentrated hair and scalp treatment made with exclusive Ojon® oil — the same rare oil used by the Tawira Indians known as “the people of beautiful hair™” of Central America for over 500 years. Supported by clinical studies, Ojon® Restorative Hair Treatment hydrates dry, damaged hair and strengthens and restores a healthy look and feel to hair. Leaves hair extraordinarily soft, silky, and manageable. Even healthy-looking hair shows a noticeable improvement. Ideal for all hair types that are dry or damaged.
Blurb: A daily hydrating, detangling, shine-enhancing solution. This weightless formula leaves your tresses manageable and easier to style while sealing in the benefits of your cleansing and conditioning regimen. Its infusion of natural antioxidants from bamboo extract helps shield hair from environmental damage. Cupuaçu, murumuru, ucuuba, shea and mango butters provide a creamy, moisturizing emulsion that allows product to spread effortlessly throughout the hair. This haircare essential does not contain silicones or unnecessary fillers.
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