Wednesday, March 10, 2010

Beauty in My Week: COVERGIRL LashBlast Fusion Launch & Stand Up for Beauty Contest!

Check out what's happening over at COVERGIRL. A new mascara launch and an awesome contest!

LashBlast mascara – LashBlast Fusion

Today COVERGIRL introduced its newest LashBlast mascara – LashBlast Fusion. It’s COVERGIRL’s first ever volume and length mascara, so now lashes that want it all, can have it all! COVERGIRL Global Creative Design Director, Pat McGrath previewed LashBlast Fusion exclusively during Fall/Winter 2010 New York Fashion Week. Check out behind-the-scenes videos of Pat backstage at the Anna Sui show using her new favorite mascara.

LashBlast Fusion will be available in-stores nationwide this April, but you can get it before anyone else staring March 12th during the exclusive online pre-sale. LashBlast Fusion has a suggested retail price of $8.99 and pre-sale customers can take advantage of free shipping from March 12th – April 5th, limited quantity while supplies last. Visit beginning March 12th to find an e-retailer.

COVERGIRL that encourages women to Stand Up for Beauty!

COVERGIRL is giving away $50,000 to a special beauty fan that’s ready to share how she stands up for beauty. You can enter the contest by creating a short video – one minute or less – that shows how you stand up for the positive power of beauty.

If you believe that false eyelashes don’t make you feel fake. That makeup doesn’t mean “makeover.” And that what makeup does for you on the outside can be positive on the inside too, then we encourage you to stand up for beauty with COVERGIRL!

To learn more and enter the contest, visit And check out how other Beauty and Fashion Gurus are standing up too:


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